This campaign is a summary of the work I completed during this position.
Timeline: February - August 2018
Goal: Promote the Major in Labour Studies (Launching September 2018), and improve the program's communication on the whole.
Communication Plan - A strategy document for the Labour Studies Program. Solidifies general communication goals and key messages, as well as time-specific actions in advance of the Major launch.
Social media guidelines - An email with guidelines for google analytics and twitter to help faculty and staff communicate effectively and consistently on social media, as well as build confidence.
Design Templates - Created for a variety of media, these templates afford the program a consistent look and feel, and will save time in the future.
From plain text emails to a consistent visual template in Campaigner.
June Campaigner Email to Students
- Social Media
- Standing Banner