This campaign is a summary of the work I completed during this position.

Timeline: February - August 2018

Goal: Promote the Major in Labour Studies (Launching September 2018), and improve the program's communication on the whole.

Communication Plan - A strategy document for the Labour Studies Program. Solidifies general communication goals and key messages, as well as time-specific actions in advance of the Major launch.

Social media guidelines - An email with guidelines for google analytics and twitter to help faculty and staff communicate effectively and consistently on social media, as well as build confidence.

Design Templates - Created for a variety of media, these templates afford the program a consistent look and feel, and will save time in the future.

  • Powerpoint


  • Email

From plain text emails to a consistent visual template in Campaigner.
 June Campaigner Email to Students

  • Social Media
  • Website
  • Brochures
  • Posters
  • Standing Banner